HTC One: Your guide to the 2013 Android reboot

Next-generation hardware meets bold software changes as HTC forges ahead after a tumultuous 2012

Take a seat, folks. This is going to take a little explaining. HTC today at simultaneous events in London and New York once again rebooted itself. Yes, it did so a year ago at Mobile World Congress with the launch of the HTC One line. Only what was to be a singular brand built with low-, mid-range and high-end phones (the HTC One V, One S and One X) was diluted into any number of variants in any number of markets. It was business as usual, and HTC paid the price for it financially in a 2012 that saw Samsung bring more chips to the table than anyone while playing the same winning hands over and over with the Galaxy S3 and the Galaxy Note 2.

Something had to change. Of that there should be no disagreement. And so today we have the HTC One, which until today has been going by its nom de plume, M7. HTC has taken its 2012 sigil -- which never really worked as an overarching brand name for multiple devices -- and recast it, literally and figuratively, in a single body. One phone. One vision. And, as we said at the outset, a good bit of explaining is required.

On one hand, HTC is continuing down the trail it's walked (or blazed, company execs will remind you) for years. Custom software. Powerful hardware. And in a more recent discovery for HTC, quality audio and optics. All of these things continue with the HTC One. But they're going to require letting go some of the old ways of thinking about smartphones in general, and with the Android experience in particular. You'll know your way around the HTC One just fine, but there's also a lot more to explore.

What follows is a preview of things to come. We've got the usual initial hands-on posts and, later, our full review. But consider this your guide. A roadmap to what's new, what excites us -- and what concerns us -- in the HTC One.

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Source: http://feedproxy.google.com/~r/androidcentral/~3/0-Fa0HLmXiE/story01.htm

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