Arro, a new mobile shopping companion app for iPhone, is publicly launching this week with a different idea about how to help shoppers in store aisles make a quick decision on whether or not to buy. Instead of focusing on price matching or personalized product recommendations, the app gives users a shortlist of the top five choices, based on its analysis of millions of online reviews.Source: http://feedproxy.google.com/~r/Techcrunch/~3/Br5WfcLmZ7s/
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